A recent report put out by Trendwatching.com (Feb/09) made mention of Generation G- that’s G for Generosity. It went on to say,
“Generation G captures the growing importance of ‘generosity’ as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy-and while that same upheaval has them longing more than ever for institutions that care-the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers.”
While it is clear people want to give back, what are the benefits of it? I don’t think many could argue the results- it just plain feels good to be philanthropic. Beyond positive feelings, being charitable can increase a companies’ positive exposure, making this a win-win situation for everyone involved. Customers want to work with and align themselves with altruistic companies that can think outside of themselves.
As a company that works with teams on a regular basis, we see the first-hand effects of a group of people coming together to achieve a common goal. And when that goal involves something bigger than themselves, the boost in morale and the increased level of engagement are undeniable.
So, as we continue to forge ahead in these difficult economic times, take comfort in knowing that we have not forgotten the importance of remembering that there are others less fortunate who can benefit from a team that pays it forward.